This is the first of a series of five posts; here at Clicks & Mortar Websites, we will cover five of the main reasons people think their business doesn’t need a website. Our goal is to help you see its potential, but also what’s involved in the process of setting it up, running it and keeping in updated, so you can make a decision on your own and see if that’s the right choice for you.
One of the most frequent concerns we hear when a small business owner approaches us to discuss setting up a website is if they really need it. They have, say, a small store with a steady, local clientele. Every once in a while, they’ve been asked if the store has a website where customers can take a look at the inventory before coming in, or to just check on business hours. It’d be good to have one of those, says the business owner. But is it worth it?
Having a steady clientele can be deceiving. You’re used to making a certain amount of profit per month, but here’s a fun fact: most internet users browse online for a product they want to buy before they actually go out to get it. Wouldn’t it be great to have a website anyone can check out while they make their decision? Some online shoppers actually make the conscious decision to support small, family-owned businesses to make sure their money goes where it’s truly appreciated. Not having a website set up for your venture might actually mean losing money and clientele you weren’t even aware of.
That is true for any kind of business. Do you and your partner run a consulting company from home? Do you have a restaurant, a little coffee shop? Are you thinking about having a site set up for your congregation? All of these very different ventures could use a website, each one for the same purpose: making sure your venture’s information is available for a larger audience. What could you display online? Service hours, business hours, your menu or inventory; the lists of services your consulting firm provides. You name it.
There’s something you might not know about us. Here at Clicks & Mortar Websites we focus on small, family-owned businesses, nonprofits and minority-owned businesses. While yes, we work with larger organizations, those we listed have a special place in our hearts. Therefore, we dedicate ourselves to help these kinds of organizations to get a strong, customized online presence.
We understand the perks of running a family-owned business because we ourselves have one: Clicks & Mortar Websites. We are quite familiar with the priorities of a small business owner: providing for and taking care of your family and having to balance and manage a dozen things at once. That’s why we know that getting a website up and running, frequently updated and with a clean design might seem like an ordeal for you. That’s why we meet up with every person interested in having a website done to discuss their organization’s particular needs so we can customize a site ─and more importantly, a service plan─ that’s not only suitable for your business, but designed specifically for it.
But how can you make sure it’s affordable, you say? Well, you’ll have to read our next post to get the answer. Stay tuned!