This is the fourth of a series of five posts; here at Clicks & Mortar Websites, we will cover five of the main reasons people think their business doesn’t need a website. Our goal is to help you see its potential, but also what’s involved in the process of setting it up, running it and keeping in updated, so you can make a decision on your own and see if that’s the right choice for you.
Our latest post discussed some of the reasons why having social media profiles for your business doesn’t really suffice to build a strong online presence for it. Hopefully, we made some points to expose that the potential for a small business with a dedicated website is huge.
As we’ve discussed before, getting a website up and running does require a certain level of expertise. Those of us who aren’t necessarily tech-savvy are then at odds. How can I know what my website needs?
First of all, no one should give you a straight answer to that without first having a conversation with you to find out exactly what you need from a website. A technical person would disagree and say a hosting service and a domain are the first must-have when you want to set up a website. They are right, but how can they tell if what they‘re saying is making any sense to you?
Sadly, not many companies would take the time to advise you in detail on this matter. See, a coffee shop and a person selling their craft will need different things from a website. One may focus on displaying their menu and pictures of the shop, while the other needs to set an online store and properly display their creations with nice pictures. This is the information you need to get before you go about the trouble of purchasing a domain and hosting service, right?
That’s what we do. We want to talk to you before we give you any pricing info or any incoherent tech jargon. Once we know what you need, we can start discussing all the technical details we’ll take care of and how we will, for example, make sure that your website is seen when people search for products online (using SEO) or that it gets properly displayed while on a tablet or cell phone (mobile-ready).
Hosting is something we’ll take care of. And while we’ll take care of the design, you are in charge of how you want your website to look and what you want displayed; we’ll do the carpentry backstage. If you choose to, you can even send us whatever update you want to make, a new product for sale or a new cappuccino on the menu, and we’ll keep your website updated for you. So what do you say? Sounds like a deal?